Google Company Analysis

Google Company Analysis Introduction Google is a company which started as a research project for two Ph. D students in 1996. Google is a company that was founded on September 4, 1998. This company was founded by Larry Page and Sergey Brin who were at that time students at the Stanford University. The company name was derived from a spelling error of the word â€Å"googol,† which means 10100.Advertising We will write a custom report sample on Google Company Analysis specifically for you for only $16.05 $11/page Learn More This implies that Google is a search engine which is used by the internet users to locate information from the World Wide Web. The company’s headquarters are located in Mountain View, California. As a company, Google has grown rapidly since 1998. This growth has provided the company with capital which has translated in remarkable expansion that has been observed. Currently, Google is a publicly held corporation. As per the records dated December 31, 2 008, the company had full time employees totaling to 20,222. The company’s initial public offering took place on august 24, 2004. This resulted in raising $ 1.67 billion, which implied that the company’s approximate stood at $23 billion. Currently, the company stands as one of the powerful and reputable brands across the globe. Today, this company continues to grow as it has been indicated by its growth in terms of stock. Essentially, from an initial price of $100 per share, the share price grew to $500 in 2008. This company is ranked as one of the five most reputable sites on the web. In the US, the company is raked as number one, among other countries. Essentially, this company attracts over 40 million users every month. This company has grown as an advertising company. Essentially, the company generated revenues worth $16 billion in 2007. Google leadership Just like another organization, Google depends on its leadership to steer the company in the direction which is in line with the company’s vision and objectives. The top leadership is made up of a board of directors and executive officers. The board of directors is made up off the following members; Larry page Eric Schmidt Sergey Brin Doerr John Green Diane Hennerssy John Otellini Paul Shriram Ram Tilghman Shirley. The executive officers is made up ofAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Schmidt Eric Larry Page Sergey Brin Arora Nikesh Drummond David Pichette Patrick. Google products and services Google has established itself as a popular online search engine. Due to rapid technological advancement, the company has been forced to come up with new ideas regarding some of the services and projects that it offers. Essentially, Google has taken up an innovation approach which has evolved it into a software company which has gradually threatened the Microsoft dominance. The company has quietly been launching products which have gained prominence in the information technology world. Some of the products that Google has successfully launched include desktop search; Gmail; software to manage, edit, and send digital photos; and programs for creating, editing and posting documents. Google’s core business is the internet search engine. As a company, it has established several services which have been used by online users to get their work done. For instance, the Google groups is a service which enables the users to search newsgroups, while at the same time host mailing lists. The company launched Google video in 2006 which offers the users to search as well as view video content online. In addition, this offers television companies to cast their shows on CBS, NBA music and games. Essentially, videos which are offered through this media are protected by Google’s digital management system which monitors operations on the Google site. Google h as also utilized the satellite technology to come up with Google maps which has enabled users to locate their direction anywhere on earth. This service has been accompanied by ad on devices which enable a user to be able to know exactly what happens within a given location for instance, crime rates or specific locations such as gas stations. The Gmail service generates revenue through or by displaying advertisements. In summary, Google offers the following services, Froogle, Google answers, Google catalogues, Google groups, Google image search, Google labs, Google news, Google special searches, Google university search, Google web directory, Google web search and Google wireless.Advertising We will write a custom report sample on Google Company Analysis specifically for you for only $16.05 $11/page Learn More The current position Currently, Google is the search engine leader. Google has been ranked by bodies such as NPD to be the most effective search engin e. Among other search engines. Google approximately 150 million searches per day Inktomi approximately 80 million searches per day Alta Vista approximately 50 million searches per day Direct Hit approximately 20 million searches per day Fast approximately 12 million searches per day Galaxy approximately 100, 000 visitors per day Google has claimed that it has been able to attain its targets through utilizing a unique combination of software and hardware of advanced and superior technology. Currently Google plans to capture more users. This has been exhibited by ensuring that it has been able to penetrate other markets across the globe such as China. Essentially, Google indexes more than 60 languages on its pages. Google SWOT analysis A SWOT analysis is a technique which is used to establish the prospects and the potential threats of a company. In this case, SWOT analysis enables an organization to evaluate the strengths, weaknesses, opportunities and threats that it faces. T his enables the organization to be able to gain an understanding as to how it can place itself in the market. In the case of Google, the company has got the following strengths. First, the Google search engine is readily accessible in most places across the globe. The speed of the search engine gives it an edge in the industry against other search engines. In addition, it has been able to integrate several languages thus enabling users from diverse backgrounds to be able to use it. The strategy which the management has employed at the company has enabled the company to always come up with new projects which have gained market share with time. Some of the weaknesses which Google has faced include the inability for a user to distinguish between good content and content that may not be good. This implies that the company has faced a major challenge when it comes to verifying the credibility of information that it gets. This has predisposed some of the products and information found to be subject to manipulation by the users. In addition, despite the fact that the company has come up with many products many of them are not known by the users. Some of the opportunities which this company has include the fact that the technological boom has boosted the company’s ability to innovate.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Google’s ability to acquire other companies such as YOUTUBE has opened up more opportunities for it to explore. Furthermore, the company has a huge user base which enables it to get a market edge over other competitors. Lastly the threats which are faced by this company include the fact that it faces stiff competition from other search engines like Yahoo and Bing. Furthermore, it has not been able to fully penetrate in other market areas such as Russia and China. Other emerging threats include the emerging trends which the company has to contend with. Recent new items As a company which is in the information sector, Google has been working towards establishing links and coming up with new products and services to match the growing demand. From the 2011 financial review Google had outstanding revenue of $ 10.58 billion. The company has expanded its operations by opening new branches in other parts of the world in order to meet the rising demand on quality and innovative produc ts. As a consequence of opening up new markets, the company has increased its employee base. For instance, in Europe the employee base has grown up to 72 percent. Due to the company culture associated with Google, employees are required to commit 20 percent of their time in coming up with new products. As a consequence of this, the company has been able to come up with better versions of services such as enhanced ability to get products on the mobile, the ability to translate texts from one language to another and the ability to obtain scholarly articles for the scholars who find it necessary to use Google. Financial status As a company, Google’s financial status is healthy. This is based on the increased revenue ever since it was listed as a corporate company. It is worth noting that Google has grown financially due to the rising demand of quality internet services. This has bolstered its capacity to increase its revenue and come up with new services and products. The Google company incomes from 2002 to 2006 indicate a steady growth informs of a promising growth capacity. Annual Income Statement ($ in Millions) 2002 2003 2004 2005 2006 Sales $440 $1,466 $3,189 $6,139 $10,605 Cost Of Goods 132 626 1,458 2,572 4,225 Gross Profit $308 $840 $1,732 $3,567 $6,380 Selling Administrative Depr. Amort Expenses 122 498 612 1,460 2,830 Income After Depreciation Amortization $186 $342 $1,120 $2,107 $3,550 Non-Operating Income 0 4 -470 34 461 Interest Expense 2 0 0 0 0 Pretax Income $185 $347 $650 $2,142 $4,011 Income Taxes 85 241 251 676 934 Net Income $100 $106 $399 $1,465 $3,077 Depreciation Footnote Income Before Depreciation Amortization 215 398 2,401 2,401 4,122 Depreciation Amortization (Cash Flow) 29 55 148 294 572 Income After Depreciation Amortization $186 $342 $1,120 $2,107 $3,550 Earnings Per Share Data (EPS not in millions) Average Shares 0.00 0.00 272.78 291.87 309.55 Diluted EPS Befo re Non-Recurring Items 0.00 0.00 2.75 5.21 9.78 Diluted Net EPS 0.00 0.00 1.46 5.02 9.94 References Busby, M. (2003). Learn Google. Texas: Wordware Publishing, Inc. Duthel, H. (2008). Google Inc. Services Google Tools What is Google? New York: Lulu.com. Flamholtz, E., Yvinne, R. (2011). Corporate Culture:The Ultimate Strategic Asset. California: Stanford University Press. Stross, R. (2008). Planet Google:one companys audacious plan to organize everything we know. New York: Simon and Schuster.

Explain How Brazil is Protecting its Rainforests essays

Explain How Brazil is Protecting its Rainforests essays The Amazons rainforest has an immense natural resource. It can provide timber and a large range of plants, food crops and medicines. The forest also has a significant effect on the Worlds weather. It is also home to hundreds of thousands of distinctive wildlife species. Nevertheless, the government has a responsibility to bring development to the 14 million people who live in the Brazilian Amazon and to find ways of getting better lives for all the individuals by using its recourses wisely. All the industrialising countries have accomplished their success in this way. According to figures published by the World Bank in 1988,it was known that 12% of the Amazon had been cleared. The Brazilian National Space Research Institute reached a worse approximation of 5%. A figure, which was reached by the NASA (the US space agency) mentioned that the forest is being cleared at only 0.3% each year. This is a smaller amount than the rate of forests being cleared in the United States. I think that it is easy for people like us, who live outside Brazil to imagine that the forest is being destroyed and no one is able to do anything about it. Thankfully some important steps have been taken in recent years to try to protect the rainforests. In 1987, the Polamazonia programme for setting up development areas in the Amazon was suspended. Then in 1988 the Brazilian Constitution emphasized the need to protect the environment. Then the year after that, development towards protection was being done. A programme named the Nossa Natureza which means our nature recognized a Natural Environment Fund. The Institute backs this programme for Environmental and Renewable Resources (IBAMA) in this same year tax inducement for agriculture and livestock developments in the Amazon was suspended. 6 years later, in 1995, all companies using wood as raw material or energy source had to get their ma...

Economics Essay Example | Topics and Well Written Essays - 1500 words - 40

Economics - Essay Example That makes lending conditions more difficult, especially at smaller banks. The March loan-to-deposit ratio of 83 per cent  for Chinas small and midsize banks was already above the 75 per cent  limit set by the regulator. In aggregate, though, it isnt clear the banks are short of funds to lend. The level of reserves banks hold above the requirement held steady at 2.2 percentage points in March, up from 0.8 points in the middle of 2011. The seven-day interbank lending rate was 3.2 per cent  Friday, down from an average of 4 per cent  in 2011. Both measures suggest that liquidity conditions are improving. With no shortage of funds in the banking system, but new loans low, the obvious conclusion is that it is constrained demand for loans, not a constrained supply of credit, that is the problem. The shrinking share of long-term loans in the total for new lending - down to 28  per cent  in April from an average of 51 per cent  in 2011 - suggests businesses dont see so many opportunities for profitable investment. In the past, demand for loans was always strong. Increasing supply by lowering the reserve-requirement ratio was a sure-fire way to give growth a boost. If demand is now less assured, opening the lending taps may no longer provide a quick

George Tenet and the Last Great Days of the CIA Essay

George Tenet and the Last Great Days of the CIA - Essay Example Serving as director from 1997 to 2004, he was able to balance the policies of the both President Clinton and then President Bush Jr. This means that his time as director allowed him to witness the unfortunate terrorist attacks on September 11, 2001 and the invasion of Iraq, among other controversial events of the late 90’s and early new millennium. White (2008) points out that, â€Å"Few other central intelligence directors have served for so long, so energetically, or amid so much controversy† (para. 1). With so many events happening in rapid succession, it is difficult to cover each one with any depth. White does a great job, however, highlighting major policy issues and decisions that Tenet was faced with during his tenure. In addition, much of the article deals with government and public perception of his job performance. It has been said that George Tenet was certainly blunt and straight forward, but he was also fiercely loyal. White (2008) notes that Tenet was a w orkhorse who likely got this from his parents. He grew up in Queens, where his parents settled after emigrating from Greece (para. 4). His parents ended up scraping together enough money and bought a diner. That is where the family worked 16-hour days together. He took this same work ethic and devotion to the job with him to Washington. The article recounts that George Tenet began his career in government as a legislative assistant in 1982 for Senator John Heinz. From there, he moved on to the Senate Select Committee on Intelligence. This is where he got his passion for security and intelligence. He became quite a force around Washington and moved up through the ranks. The article walks the reader through these early years and tells about Tenet landing a place on Bill Clinton’s transition team to the Presidency. He informed the President on issues related to intelligence. He so impressed President Clinton, that he was kept on and began performing various functions until movin g to the CIA in 1995, and eventually earning the appointment as director in 1997 (White Para. 6). This brief description provided in the article really enables the reader to understand the process by which George Tenet came to be director and the philosophies and style of work that he would bring to the office. Now that White has established what bought Tenet to the most powerful position in the intelligence world, he spends the next part of the article discussing the state of the CIA at the time. We discover that the entire organization was really in bad shape. White hammers this home by reminding readers that, â€Å"The agency had suffered inconsistent leadership since the fall of the Soviet Union, and [Tenet] was the fifth Director of Central Intelligence in seven years† (White, para. 10). This is where the explanation of where Tenet’s work ethic comes into play. He was not afraid to put in the hours required to turn around the agency. We learn in the article that t he Agency had recently lost nearly 20 percent of its workforce (White, Para. 10) and that morale was at an all time low. To combat this, Tenet immediately set out to bring back some seasoned officers who had recently retired, and he began to resurrect a budgetary system that was in shambles. This would enable the CIA to get a grip on recent technology that it was missing out on and become a major player in

Young Entrepreneurs Assignment Example | Topics and Well Written Essays - 250 words

Young Entrepreneurs - Assignment Example His latest project in the solar-powered (LED) lantern has been described by many as the greatest innovation in recent time to cushion those who cannot afford the electricity. This project also aimed at providing light to school going children from poor families who could not stand the smoke of the local kerosene lamp The idea of developing the solar-powered lantern was originally presented by Wadongo at a local congress of young innovative youth’s forum in Kenya and was picked as a promising one with the potential to solve the problem in their communities. Wadongo did a lot of his research on the design and the sizes that most suited the targeted population. Through his various attempt to design the sustainable product that would not only last for long, but also provide a cleaner source of energy, he came up with something that has been appreciated worldwide. His bright idea that only started in a small village in Kenya has been recognized worldwide in various forums. According to the locals, Wadongo’s project is one that has helped more children go back to their schools and the impact being felt almost immediately. The performances have increased in most schools that have adopted the use of the solar-powered lantern. According to Wadongo, his project has not reached its peak yet w ith several additions intended to be made. He wants to extend the scheme to cover more areas in the country, and the same time sells his solar tapped power to major towns. He said that â€Å"this approach will work best for him due to the frequent power blackouts experienced in those towns’’. His idea was driven by the fact that 90% of the country’s power is generated from hydropower stations and the need for other reliable means of power generation was needed. According to Wadongo, the current power rates in the country are very high, and the consumers will welcome any form of cushioning. With the rates currently at Ksh 75 per Kw unit, he intends

Amended Patient Protection and Affordable Care Act Assignment

Amended Patient Protection and Affordable Care Act - Assignment Example The New England Journal of Medicine published a survey study conducted by Dr. David Eisenberg, of Beth Israel Hospital and Harvard Medical School, which showed that 85 million Americans are using alternative methods for their health care needs, most of which is not covered by their insurance, and furthermore, the number of times they used alternative medicine practitioners was considerably more than the number of times they used allopathic doctors (Eisenberg, Kesler, Foster, Norlock, Calkins, & Delbanco, 1993). Why isn’t the new health reform program taking this preference into account? Exploring who the 8% uninsured will be, I am led to understand that Native Americans, people with financial hardship, and those with religious objections make up at least part of this group, and that everyone else will be required to have insurance or they will be fined, and the fines are fairly high (Galwitz, 2010).

IB Chemistry Lab Design - compare the effect of temperature on the concentrations of Vitamin C and Vitamin A in solution Essay Example for Free

IB Chemistry Lab Design compare the effect of temperature on the concentrations of Vitamin C and Vitamin A in solution Essay Research Question: To compare the effect of temperature on the concentrations of Vitamin C and Vitamin A in solution. Background Information: Many researchers claim that the vitamin content in the food we eat decreases as we cook the food, since it is being exposed to high temperatures. This really intrigued me since cooking is one of my hobbies, and I always try and check the nutritional value of meals that I cook. With this in mind, it was quintessential for me to see for myself if these claims hold true. To narrow the scope of the investigation, I chose Vitamins A and C to do this study upon. The claims state that the enzyme in whose form Vitamin C is found, gets denatured (or oxidised) at temperatures over 70Â °C as well as at low temperatures, in the freezer. Also, studies claim that Vitamin A (in the form of retinol) gets oxidised at high temperatures, during cooking. Once these vitamins get oxidised, they are lost to us. This investigation will compare the effects of high temperature on Vitamin A and Vitamin C solutions. http://chemmovies.unl.edu/chemistry/smallscale/SSGifs/SS054Ascorbic.gif The ascorbic acid enzyme gets denatured at high temperatures because the tertiary structure of the protein, which the enzyme is made up of, unravels, causing the active site of the enzyme to change in shape. This leads to the substrate being unable to fit into the active site, and we say that the enzyme is denatured. This denaturing can take place at extremes of pH too.The Vitamin A (retinol) gets oxidised because, at high temperatures, it reacts with oxygen in the air to form a carboxylic acid (retinoic acid). In the laboratory, ascorbic acid found in fruits and vegetables can be simulated by adding ascorbic acid crystals to water, to form a mildly acidic solution. This solution can also be used as the standard solution during titration to find concentration of ascorbic acid. To simulate Vitamin A, we can simply add retinol to water to form a standard solution. Hypothesis: At higher temperatures, both the concentration of Vitamin C and Vitamin A can be expected to decrease. However, I expect the decrease to be greater in the case of the Vitamin C solution since (having protein-like properties) it is more sensitive to extremes of temperature. Also, the alcohol retinol has a high boiling point, so I believe that it will be more resistant to oxidation too. Variables: Independent Variable Why and How it is Changed Temperature to which the Vitamin C/A solution is heated The factor whose effect is being studied on the concentration of Vitamin C/A in a solution is the temperature the solution is heated to. Therefore, the temperature is the independent variable. In order to change the temperature, equal quantities of the same Vitamin C/A solution are heated to different temperatures. The different temperatures taken are – 30Â °C, 50Â °C, 70Â °C and 90Â °C. As a control, one solution is placed at room temperature. A thermometer is used to measure the temperature of the solution. Investigation at each temperature will be repeated 3 times, to ensure reliability. Dependent Variable Why and How it is Recorded Concentration of Vitamin C/A in solution (in mol dm-3), after exposure to temperature The effect of temperature on the concentration of Vitamin C/A in a solution is being studied, thus the concentration is the dependent variable. As the temperature moves further away from room temperature (above or below) the concentration of Vitamin C/A in the solution should decrease due to denaturing or oxidation. The concentration of Vitamin C is calculated by doing an iodine titration. A starch solution is added to a standard Vitamin C solution which is the titrant. Into this, a solution of potassium iodide and potassium iodate is titrated till a blue colour is obtained (end point). This is repeated thrice. The average volume of iodine solution used is calculated, and divided by the concentration of Vitamin C. Then, the solutions of unknown concentrations are titrated and unitary method is used to calculate their concentrations. The concentration of Vitamin A is calculated using a redox titration. This is done by making a solution of acid dichromate, potassium iodide and starch. This is titrated against a solution of sodium thiosulfate of known concentration. The volume of thiosulfate used is noted. Then, the Vitamin A solutions are added to a similar solution of dichromate, KI and starch, and titration is carried out with thiosulfate. For every 1 less mole of thiosulfate used there is 0.25 mole of alcohol in the sample (according to the chemical equations) which was tested. Controlled Variable Why and How it is Maintained pH of Vitamin solution Extremes of pH can also lead to the denaturing of enzymes, so if pH changes it will interfere with the results, potentially giving inaccurate results. Thus, the pH needs to be kept a constant. This can be done by adding a few drops of acidic buffer to the initial solution. Presence of Antioxidants Antioxidants including salts such as sodium chloride tend to ‘protect’ ascorbic acid from being oxidised, and thus their presence may lead to inaccurate results. Thus, they need to be eliminated. This can be done by using distilled water (without any salts) while preparing the solution of ascorbic acid. Head Space Present in System The ascorbic acid gets denatured because of oxidation by air. Thus, if the volume of air present in the system changes, the results will also change invariably. To prevent this, the amount of head space present in the system must be kept constant. This can be done by placing a lid on top of the beaker in which the acid solution is heated. Initial Concentration of Ascorbic Acid solution If the initial concentration of ascorbic acid in the solution is different, then the final concentration will also be affected. This can be avoided by adding the same mass of ascorbic acid to the same volume of water while preparing all the sample solutions. Volume of Ascorbic Acid solution The volume of acid solution used for each temperature and each trial should be the same since otherwise it will affect the volume of iodine solution used. Therefore, the volume has to be measured accurately using a pipette for each temperature and trial (each titration). Concentration of starch, potassium iodide and potassium iodate solutions The concentration of any of these solutions will affect the volume of solution titrated during each trial. Thus, it needs to be kept a constant. This can be done by ensuring that equal masses of these reagents are added to equal volumes of water, for all the trials. Final temperature of solution The final temperature of the solution may affect the concentration of the acid in the solution, as rapid heating and cooling can encourage oxidation. Thus, to avoid errors, the solutions will be allowed to rest till they reach room temperature, and only then will they be titrated to calculate concentration. Chemicals 1. L-ascorbic acid – 3.52 g to make 1 dm3 of 0.002 M solution of acid 1. Glucose – 50 g to add to acid solution, to simulate fruit juice 1. Potassium Iodide – 10.0 g to make 1 dm3 iodine solution 1. Potassium Iodate – 0.536 g to make 1 dm3 iodine solution 1. Starch (soluble) – 0.25 g to make 50 ml of 0.5% starch solution 1. 3.00 M Sulphuric Acid – 60 ml to add to iodine solution 1. Distilled Water – To make all the solutions and washing Other Materials 1. Weighing Scale 1. Bunsen Burner 1. Tripod Stand 1. Wire Gauze 1. Mortar and Pestle 1. Pipette Filler 1. Lid (for beaker) – 4 1. Thermometer Procedure: Preparing Ascorbic Acid Solution of concentration 0.002 M 1. Measure 3.52 g of L-ascorbic acid using the weighing scale and the weighing boat (which has to be completely dry). 1. Place the weighed crystals in the mortar and use the pestle to crush the crystals into a fine powder, to aid with dissolving it in water. 1. Place the powdered acid into a 500 ml beaker and add a little distilled water to dissolve the acid. Use the glass rod to stir. 1. Once it seems that the acid has fully dissolved, add some more water to the solution, to ensure that all the acid has actually dissolved. Then, transfer the solution into the 1000 ml standard flask using a washed funnel and the glass rod. 1. Wash the beaker with water and pour into standard flask, to remove any remaining solution. Repeat this process 3 times. 1. Wash the funnel and the glass rod, letting the water run into the standard flask. 1. Make up the solution to the 1000 ml mark. Place the stopper and mix the solution thoroughly. Transfer approximately 500 ml of this solution to the 500 ml beaker, for ease of use. Preparing the 0.5 % starch solution 1. Measure 0.25 g of starch using the weighing scale and weighing boat. 1. Bring 50 ml of distilled water nearly to a boil, and then add the measured quantity of starch powder to it. Allow to cool. Preparing the Iodine Solution 1. Measure 10.0 g of potassium iodide and 0.536 g of potassium iodate using the weighing scale and weighing boat. Transfer this to a 500 ml beaker. 1. Dissolve the solids in approximately 400 ml of distilled water. Stir using the glass rod, to aid in dissolving. Add the 60 ml of 3.00 M sulphuric acid to the solution at this point. 1. Once it seems that the solids have fully dissolved, add some more water to the solution, to ensure that all of it has actually dissolved. Then, transfer the solution into a 1000 ml standard flask, using a washed funnel and the glass rod. 1. Wash the beaker with water and pour into standard flask, to remove any remaining solution. Repeat this process 3 times. 1. Wash the funnel and the glass rod, letting the water run into the standard flask. 1. Make up the solution to the 1000 ml mark. Place the stopper and mix the solution thoroughly. Transfer approximately 500 ml of this solution to a 500 ml beaker, for ease of use. Titration Set-up and Final Steps 1. Transfer 65 ml of Vitamin C solution each into 5, 250 ml beakers. 1. Keep one of the containers in a trough containing melting ice (0Â °C). Keep one at room temperature (as a control + standard solution). Heat the other three to 30Â °C, 60Â °C and 90Â °C respectively. Ensure that all the beakers are covered with a lid during heating or cooling. 1. Wash the pipette, first using tap water and then distilled water. Rinse the pipette thoroughly with the Vitamin C solution at room temperature. 1. Use a pipette to transfer 20 ml of the Vitamin C solution, at room temperature, into a conical flask. This is the standard solution (and the control) since its concentration is known (0.002 M). 1. Add 10 drops of the starch solution to the conical flask. Swirl the contents to mix properly. 1. Wash the burette with tap water followed by distilled water. Then, rinse the burette with the iodine solution. 1. Fill the burette with iodine solution till the 0.0 ml mark. 1. Titrate the iodine solution into the conical flask, swirling the conical flask at all times. The end point is reached when a blue colour is obtained that persists even after 20 seconds of swirling. Note down the volume of iodine solution used. 1. Re-fill the burette to the 0.0 ml mark. Repeat the titration process 2 more times. Note down these two values for volume of iodine solution used as well. Calculate the average volume used. 1. Check that all the solutions that were heated (or cooled) have reached room temperature, with the help of a thermometer. 1. If they have reached room temperature, repeat the entire titration process (steps 18 – 24) with the other 4 solution (0Â °C, 30Â °C, 60Â °C and 90Â °C). Ensure that the burette is re-filled to the 0.0 ml mark after each and every titration, and that the pipette is first washed, and then rinsed with the solution that is going to be placed in the conical flask. 1. Use unitary method, to calculate the concentration of Vitamin C in each solution, after heating or cooling, using the concentration of the solution at room temperature (0.002 M) as the known value.